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Big Problem

 

BIG PROBLEM

Australia is ‘the lucky country’, yet millions of rural Aussies are going without food. How do you show the scale of this problem?

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At the start of International Poverty Week, we blacked out the
Big Banana to show that our countryside isn’t as fruitful as we think.
Here’s how it went down.

 
 
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The stunt got on the front page of news.com.au, made the SBS evening news, and even pricked the ears of Kyle & Jackie O. All up, we reached +1.5m people, sparking hundreds of signups and donations to Foodbank.