Samsung 'Emojis Alive'
Brand love... It's a tough one to crack. And Samsung wanted to generate it ahead of the launch of the Galaxy S7.
To do it, we found something people uniquely love about Galaxy phones - the super-kawaii manga-inspired Emojis available only on the Samsung Keyboard - and brought them to life through a partnership with Uber.
My personal favourite were the Poo Emoji meringues made by none other than Adriano Zumbo.
Channels: Experiential, Mobile, Social, Earned