Samsung 'Emojis Alive'

Brand love... It's a tough one to crack. And Samsung wanted to generate it ahead of the launch of the Galaxy S7.

To do it, we found something people uniquely love about Galaxy phones - the super-kawaii manga-inspired Emojis available only on the Samsung Keyboard - and brought them to life through a partnership with Uber.

My personal favourite were the Poo Emoji meringues made by none other than Adriano Zumbo.

Channels: Experiential, Mobile, Social, Earned