Amnesty Tinder Takeover
Many women around the world are denied the right to make even the simplest choices for themselves. Tinder, an app that literally puts the power to choose in a woman's hands, felt like an ideal place to remind Australian women that not all women are so empowered.
The stunt was the first of its kind on Tinder, appearing in the Telegraph, Guardian and AdWeek, recognised with multiple industry awards in Australia and around the world, and listed in Grey Goose Vodka's 'Webby Fifty'.
Channels: Digital, Mobile, Social, Earned