Australia is ‘the lucky country’, yet millions of rural Aussies are going without food. How do you show the scale of this problem?
At the start of International Poverty Week, we blacked out the
Big Banana to show that our countryside isn’t as fruitful as we think.
Here’s how it went down.
The stunt got on the front page of news.com.au, made the SBS evening news, and even pricked the ears of Kyle & Jackie O. All up, we reached +1.5m people, sparking hundreds of signups and donations to Foodbank.