How do you get the ‘swipe-right’ generation to give a damn about women’s rights?
On International Womens Day 2014, we created a Tinder profile for Amnesty International. Except we weren’t trying to charm. We wanted to shock.
The act was the first of its kind on Tinder, appearing in the Telegraph, Guardian and AdWeek, nabbing multiple industry awards in Australia and around the world, and making Grey Goose Vodka's 'Webby Fifty'.