When Aussies thought of takeaway, they thought of Chinese, Thai and pizza. We had the task of opening their minds… ̌
So we recruited 8 Aussie celebs — from the A-list to the Z-list — to show off the sheer variety of dinner options available on Uber Eats. And to really drive home the point, each ad was localised to the area it aired in.
Our celebs delivered, with a big uplift in app downloads. The campaign appeared on tellies, radios, newsfeeds and in weeknight commuter hotspots.
