UBER EATS GAAA

Pronounced “Gaaaaaaaarrrrrrgh! Look at all the things I can now get delivered by Uber Eats! ”, GAAA stands for ‘Get Almost Almost Anything’. And here are some ads I’ve helped make to say just that.
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Please note: GAAA was a massive campaign, and many many teams touched it, so I want to be clear about what I did and didn’t do. Simon Gibson & Nils Eberhardt came up with the brand platform and No/Yes structure. Harry Neville-Towle and Max McKeon wrote the Yes/No scripts here, while Alastair Flack & I tinkered and stewarded them through the pre-production -> production -> post-production process. For the 2 Coles ads you see above, I wrote them but was not involved in their production. I’m also strangely proud of a bunch of email newsletters I wrote for the GAAA campaign. If you’d like to read them, drop me a line and I’ll pass them on.