Intangible Goods

What if your emotional needs could be packaged
up like candy or crinkle-cut chips?

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INTANGIBLE GOODS

What if our psychological needs could be
mass-produced and sold like junk food?
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We worked with mental health professionals to create ten snack-sized packets that feed your psyche — not your sweet tooth. The contents of each pack were carefully chosen to tickle a specific emotional need.

"To break down stigma and isolation, we are helping raise awareness and understanding of mental illness. [Intangible Goods] is a great way of encouraging more people to think about this important topic and hopefully assist those in need."

— Sydney Lord Mayor Clover Moore

“When scarcity becomes plenty, we collect and consume things we don’t need, like cheesecake and nuclear weapons. Artistry, and commercialisation, are aspects of our biological beings.”

— David Walsh, MONA, commenting on Intangible Goods

Originally commissioned as a public artwork by the City Of Sydney, Intangible Goods became a much bigger initiative — teaching people and workplaces about mental health — until I wrapped the project up after 5 years.