CARLTON DRY

 Christmas is NOT the most wonderful time of the year.
It’s full of complications, hassles and stresses…
  ̌

So for Carlton Dry, a beer brand that prides itself on being uncomplicated, we took a Christmas classic - “It’s The Most Wonderful Time Of The Year” - and used it to have a go at all the things that make the season not so merry.

Introducing, “It’s The Most Wonderful Time For A Beer”…

The song was released on Spotify and aired on the radio, but we didn’t stop there. We printed limited edition vinyl records, created its own karaoke film, and even made slabs which sang the song when opened.

Our humbug hit worked hard, helping sell a shit-tonne of Carlton Dry, which saw it pick up a Bronze Effie for effectiveness.