A lot of brands talk the talk of sustainability. For Pepsi, we walked the walk, by working with the NSW Government to gamify their Return & Earn recycling scheme. ̌
It took 3 years to implement. Countless stakeholders to coordinate. But the result was worth it, with +16% increase in the number of Pepsi’s recycled YoY, +13% increase in Pepsi’s sold YoY, and over 240,000 unique participants.
