UBER RESERVE

Uber had spent years saying you don’t have to wait long for a ride. Now they wanted to say you can reserve one up to 30 days in advance. A tricky thing to undo. But we managed.

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Please note: While Al’s & my DNA is all over the concept and creative development of these ads, I wasn’t involved in the final writing or production of them - that credit goes to the eminent Wayne Ching and Noah Regan. (My bosses said they belong in my book nonetheless, so I’m going with that.)