UBER EATS x PARIS HILTON x THE IRWINS

Paris Hilton and the Irwin family both love animals. Chihuahuas on one glittery hand. Crocodiles on the muddy other. Oh well — despite their differences, at least they can agree on dinner via Uber Eats.
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As a 4 week campaign, we treated the ads as a series of sorts, releasing new ads that deepened Paris’s relationship with the Irwins as time went on.

These ads were only the #2 most complained about advertisements in Australia at the time of airing — an achievement our client was genuinely chuffed with. Though it makes you wonder what was #1…

PS: Learning of Paris Hilton’s DJing career, we couldn’t resist making a club banger to celebrate this collab. Rumour has it, it’s featured in some of her sets.